Vimto

The Curious Challenge

Did you know Vimto has enjoyed over 80 years as the beverage of choice during Ramadam? Neither did we. We also learnt that although Vimto had grown into a £45 million cult brand there were a couple of things putting the brakes on its continued growth. Some people thought it was a bit ‘artificial’, ‘full of sugar’ and ‘flavourings’ and some had forgotten it.